“People who work at startups join a startup for a reason,” Kim said. “Primarily they want to be in a very entrepreneurial, scrappy organization. But once they get acquired by a big firm, that is in direct opposition with the preferences that they have.”
A proven way to lose the digital talent you already have is by failing to offer them opportunities for continuing education, which can cause their skills to depreciate. When that happens — and it can happen quickly, Kochan said, especially in the tech industry — staffers may begin to feel under-challenged and seek out employment that will allow them to “skill up” and stay current.